Thoughts on Inspiration (and Kool Aid)

When you root for a favorite sports team, what exactly are you rooting for?
I’ve been doing a lot of pondering on the topic lately. We would laugh at somebody who likes a team because of its colors, or the team logo. But don’t most of us do that?
The question I’d like you to ponder is; what is it about “your team” that you actually love? Do you root for certain players, or coaches, or owners, or do you really just root for the colors?
I was cursed to become a fan of the New York Jets while a first-grader back in 1971. What drew me in? Yep, Joe Namath. I loved Broadway Joe and wanted to be just like him. I watched every Jets’ game, knew everything about every player on the roster, and drew #12 on all my tee shirts with magic marker. (No, I didn’t put on panty hose).
In 1977, my world came to a screeching halt when – just two months before my 13th birthday – Joe Namath was traded to the LA Rams. Say it ain’t so, Joe!
NFL varsity jackets were all the rage and I was in line to get my first one for that special “teen” birthday. My parents spent hours trying to talk me out of my new wish . . . a Rams’ jacket! If Joe was a Ram, then so was Tommy.
As it turned out, Namath only played four games for the Rams before his knees did him in one last time. And back to the Jets I went crawling, stupid Rams jacket and all.
In baseball I was a Cincinnati Reds fan and my favorite player was #15, George Foster. I wore #15 in every team sport I’ve ever played – even until this day. And when George Foster became a New York Met . . . so did I.
So here I sit as a Jets, Mets, and Knicks fan and at age 50, I can’t stand the ownership, and I can count their combined championships on one hand. Ouch.
Hold up, Tommy.
Isn’t this a “network marketing” blog?
So how did you come to join your current network marketing company?
Was it the products? Was it the ownership? How about the logo? Or maybe it was the players?
Maybe you looked into somebody’s eyes and believed in the dream your sponsor was sharing. Maybe you said, “That (person) knows where he/she is going, and I want to be around that fire.”
I’ve always dreamt of being in just one network marketing company for my whole life but that dream betrayed me when my first company went out of business. Then I was faced with the reality that you don’t win a championship with just any team. Like in sports, timing and circumstances mean everything.
Do you actually believe in your owner who keeps promising “we’ll turn this around” year after year after year after year? It’s called blind loyalty and can lead to a lot of heartbreak.
Trust me on that one. I’ve been saying “wait until next year” in sports and in network marketing for a long time.
Is rooting for a losing sports team the same thing as staying with a network marketing company where you’re not winning?   While clearly similar; sports are still sports. Your business is far more important. I’ve loved my sports teams all my life and always thought they would win. Had I bet on the games, I’d be broke.
Ironically, had I stayed with my instincts in 1977 (and the Rams) I would have seen my team play in three Super Bowls. Instead, I’ve seen zero.
So beit. I’ll stick with my sports teams forever. I’m loyal (though I’m not entirely sure why).
In business, though, I’m going to find me a winner.
Wait til next year!
No, seriously.

People Don’t See What YOU See? Really?

I’ll never forget how I felt the day I joined my first network marketing company.

“Everybody I know is going to do this!”

I mean, you’d have to be an idiot not to, right?! All you have to do is join the business, get a few customers, and get the people you know to sign up and do the same thing.

I remember imagining how if everybody would just listen to me (and join), then everybody would get rich. Incidentally, that is true.

But here’s the rub (which took me years to learn and grasp): Not everybody sees what you see.


Remember those “Magic Eye” posters back in the late 80’s. The premise was to stare at this mass of colors and squiggly lines and a 3D image would present itself. I remember being instructed to stand three feet away and try to stare “through” the back of the poster. I was the kid who could never see it. I wanted to see it. In fact, I wanted badly to see it. I just couldn’t. After a while I just stopped trying.

I believe that’s the same thing that happens in a network marketing business to some degree. Some people just can’t see it. Many times they want to. Other times, they’ll even join hoping that eventually they’ll be able to. But eventually, like me with the Magic Eye, they just stop trying.

Early on in my business journey, I was alerted to “The 30-30-30-10 Law” which applies not only to network marketing, but to every topic in the universe. By the way, this can easily be proven on Facebook or any social media outlet. (Try it!)

The Law of 30-30-30-10 states that regardless of the topic, when presented to 100 people, 30 will agree with you (and like it), 30 will disagree with you (and hate it), 30 will be neutral (and impartial), and 10 will be “confused.”

Let’s take sports. How about the Super Bowl? Go to the mall and ask 100 people what they think about the Super Bowl. It will be laughable.

Jay Leno takes to the streets and asks questions like “Who is the vice president of the United States?” Guess what happens? Yep, 30 get it right, 30 get it wrong, 30 have no idea, and 10 will be complete space shots!

Armed with this knowledge, it’s reasonable to assume that if you were to present your network marketing idea to ten people (and most new network marketers softly present it to only two or three), there would be three people who violently oppose which will discourage the average person. There’s also going to be one clueless person who really gets you scratching your head, and three more who don’t have an opinion yet. With those three, your own personal presentation skills must come into play. So for the new network marketer – only three of ten will give you a favorable response, and they might be numbers eight, nine, and ten. Most don’t get that far.

It’s natural to become frustrated when people have different opinions than you. But as you go out in pursuit of your network marketing dream, understand that not everybody is going to see it like you see it. Even if they want to.

Don’t “posture up on them.” It will do no good. Don’t dismiss them, or think less of them. They’re not necessarily stupid. Just classify them, and remember that it’s just the law; “The 30-30-30-10 Law.”

If you want to be “above the law” the go present to 100.


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