People Don’t See What YOU See? Really?

I’ll never forget how I felt the day I joined my first network marketing company.

“Everybody I know is going to do this!”

I mean, you’d have to be an idiot not to, right?! All you have to do is join the business, get a few customers, and get the people you know to sign up and do the same thing.

I remember imagining how if everybody would just listen to me (and join), then everybody would get rich. Incidentally, that is true.

But here’s the rub (which took me years to learn and grasp): Not everybody sees what you see.


Remember those “Magic Eye” posters back in the late 80’s. The premise was to stare at this mass of colors and squiggly lines and a 3D image would present itself. I remember being instructed to stand three feet away and try to stare “through” the back of the poster. I was the kid who could never see it. I wanted to see it. In fact, I wanted badly to see it. I just couldn’t. After a while I just stopped trying.

I believe that’s the same thing that happens in a network marketing business to some degree. Some people just can’t see it. Many times they want to. Other times, they’ll even join hoping that eventually they’ll be able to. But eventually, like me with the Magic Eye, they just stop trying.

Early on in my business journey, I was alerted to “The 30-30-30-10 Law” which applies not only to network marketing, but to every topic in the universe. By the way, this can easily be proven on Facebook or any social media outlet. (Try it!)

The Law of 30-30-30-10 states that regardless of the topic, when presented to 100 people, 30 will agree with you (and like it), 30 will disagree with you (and hate it), 30 will be neutral (and impartial), and 10 will be “confused.”

Let’s take sports. How about the Super Bowl? Go to the mall and ask 100 people what they think about the Super Bowl. It will be laughable.

Jay Leno takes to the streets and asks questions like “Who is the vice president of the United States?” Guess what happens? Yep, 30 get it right, 30 get it wrong, 30 have no idea, and 10 will be complete space shots!

Armed with this knowledge, it’s reasonable to assume that if you were to present your network marketing idea to ten people (and most new network marketers softly present it to only two or three), there would be three people who violently oppose which will discourage the average person. There’s also going to be one clueless person who really gets you scratching your head, and three more who don’t have an opinion yet. With those three, your own personal presentation skills must come into play. So for the new network marketer – only three of ten will give you a favorable response, and they might be numbers eight, nine, and ten. Most don’t get that far.

It’s natural to become frustrated when people have different opinions than you. But as you go out in pursuit of your network marketing dream, understand that not everybody is going to see it like you see it. Even if they want to.

Don’t “posture up on them.” It will do no good. Don’t dismiss them, or think less of them. They’re not necessarily stupid. Just classify them, and remember that it’s just the law; “The 30-30-30-10 Law.”

If you want to be “above the law” the go present to 100.

Let’s Talk About Culture

It comes from the top down and its non-negotiable. diversity_2.jpg
“We don’t do that here.”
“This is how we conduct ourselves.”

We hear that word “culture” thrown around a lot these days. What, exactly, does it mean?

If you should find yourself in a stadium during a football game you are certain to witness beer drinking (they actually sell it there), loud and obnoxious fans of both teams, foul language (for sure), lots of booing, and frequent fights in the stands and in the parking lots both before and after the game. The majority of the fans are civilized and well-behaved, but you will ALWAYS find these things at a football game. It’s part of the culture. While it’s not necessarily wanted, it’s accepted. It’s “just the way it is.” The powers that be would love to erase these “lowlights” from their culture but it’s too late. It’s the culture.

Attend a professional tennis match, on the other hand, or a golf tournament. Get the picture? The entire culture is different.

“Football game” behavior is unacceptable at a tennis or golf event. And if you dare cross the line . . . well, you just don’t. It wouldn’t be tolerated. Hence, nobody does.

The same lines are drawn at companies and (for the purposes of this blog) in network marketing.

Some companies have a culture where it’s acceptable (and recommended) to try and lure leaders away from other network marketing companies and bring their teams along with them. Some pay large signing bonuses, give bridge money, or entire downlines to leaders if they’ll “switch teams.”

Some companies preach arrogant stances against “traditional jobs” and teach their representatives to trash talk online (which is counterproductive and offensive, BTW). And, for what it’s worth, every network marketing company has employees that support the organization . . . you’re trash talking your own company.

Some suggest smattering the social media landscape with “my company is the best” messages. They want you to post your website, and your opinion, all over Facebook as if this might somehow be good for anybody.

Companies twist the English language to infer that their reps have “won” a new car, or have earned a big check, when in fact they only won a single (few hundred dollar) car payment and the big check they have you pose with is what “you might earn” extrapolated out over 12 months. People eventually figure this crap out.

Some run their top money earners out on stage at national events and have them flaunt their income and their lifestyle when, in more cases than not, those top earners were given a “deal” or an advantage that everybody else didn’t get.

Then we have the companies that have their executive teams attempt to brainwash the reps in the field into thinking that they’re going to become millionaires (when they know it’s never going to happen). They create a culture of over-promising on everything and always under-delivering.

On the other side of the coin, there are network marketing companies that don’t stand for any of that. They conduct themselves professionally (as a result may even seem a little boring), and have created a culture in which none of that stuff is tolerated. These are the “blue chipper” companies. The ones who see steady growth, avoid controversy, and actually provide what they promise. These are the companies that stick around forever and create actual “financial freedom.”

The thing about culture is that it’s difficult (if not impossible) to change. Once you’ve baked a cake you can frost it (with anything, lol) but you can’t go back and change the ingredients without starting over from scratch.

For what it’s worth, if you’re a network marketer you have a shot to create your OWN culture. It starts with how you conduct your business. What do you stand for? More importantly, what don’t you stand for?

Ironically, I love football. Sometimes I go live games and put up with the poor culture in the stands. The fans will argue that they paid money to get in and can do and say anything they want. Freedom of speech. Why argue with a guy who will boo his own players? Guess it’s “just the way it is.”

If I ever start MY OWN company, the first thing I’ll do is make sure everybody’s onboard with the mission statement.

It comes from the top down and its non-negotiable.
“We don’t do that here.”
“This is how we conduct ourselves.”


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